Director of Movement Media: Anna Brady Nuse | 212.278.8111 x304

UMove Online Videodance Festival

 

UMove Online Videodance Festival celebrates the creativity and diversity of screendance in all its forms, from dance/film to gaming, from animation to mash-ups – all created for sharing on the web, on mobile devices and on ipods. UMove was started in 2009 by three dance film-makers: Kriota Willberg, Marta Renzi, and Anna Brady Nuse (Director, Pentacle’s Movement Media Project), who are passionate about promoting screendance through any means possible. The first festival appeared on Pentacle’s blog, Move the Frame in October 2009 and was accompanied by a launch party and screening at The Tank in NYC, followed by screenings at dance film festivals around the world including Fábrica de Movimentos in Portugal, dança em foco in Brazil, the In Difference Festival in Belgrade, and the International Videodance Festival of Burgundy in France.
 

To view videos from the festival, please visit our blog at:

 

UMOVE Online Video Dance Festival from Marta Renzi on Vimeo.

 

 

INTRODUCTION TO UMOVE

 

 

If video is the medium of right now, dance on screens is the art form poised to flourish in this new age.

 

While newspapers and record companies  – the media industries of the last century – crumble at the feet of Google and social networks, dance is experiencing a renaissance on screen. Who can ignore the popularity of competition shows like “So You Think You Can Dance?” And Judson Laippley’s “Evolution of Dance” is the longest-running and most-watched online video ever. While YouTube still doesn’t have a category for dance videos, dance is becoming more and more ubiquitous on our screens and is massively popular.

 

What does this trend mean to the serious dance aficionado? The answer is far from clear, partly because there are few web sites or hosting platforms that aggregate and catalog online dance for the camera. It is even more rare to find intelligent reviews or critical writing about artists working in this medium.

 

Hoping to reveal how artists are using these new online and mobile media, UMove put out a call for submissions to media makers of all kinds. We received submissions from both experienced film-makers and complete novices, animators working in Second Life, and video artists working with webcams.

 

As a result, we feel that our first festival, while small in size, reflects a broader range of work than is normally seen in the off-line dance film festival circuit. For our touring screening program we selected twelve videos that are shining examples of what we consider to be the unique qualities of online and mobile videos. They’re short, cheap, shareable, high in concept & low in production value.

 

As audiences shift to online and mobile devices, artists will need to reach them there. As we study and understand what works artistically in these realms, we can better appreciate what’s unique to them. With our first annual UMove Festival, we are eager to expose the current trends in online videodance: works that are unique, creative, and completely at home in the 21st century.

 

 

UMove Co-creators
Anna Brady Nuse
Marta Renzi
Kriota Willberg

 

 

 

 

PHOTOS

Bacground stills: Yellow by Tori Sparks, Insets from top left: Carbon Minoxide by Kaori Ito; Nudedescendance by Jonah Bokaer, photo by Matthu Placek; Susanna Christians; J Why; Other Games by Malinda Allen, photo by Antoine Luttens.